During our student days, our schedules were packed. Exercise early in the morning, then off to class. Every day, we faced the same problem:
We always walked with several bags.
Our journey
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2022
During our studies, we noticed we often had to carry multiple bags to combine classes and the gym. This inspired us to design a bag that perfectly complements our active lifestyle and looks stylish. Thus, the idea for The Duffel was born.
2023
2023 was a year of great challenges. When our first stock arrived, we discovered a flaw in the products. The lining was wrong, and we had to throw away everything we had—all our hard work and savings—and start over. It was a heavy blow, but we persevered.
2024
In 2024, we sold out twice, which taught us a lot about inventory management. The fall was a highlight with the launch of The Backpack and our first successful Black Friday.
2025
The year started strongly with an unpaid mention in Men's Health and winning the 2025 Rabo Entrepreneurship Award. This year, we're focusing on growth and expanding our product range. New products are ready to launch, and we're determined to continue growing.
2030
Bagga is becoming the brand for the sporting professional. We're building a statement against our sedentary society. By 2030, Bagga will ensure that all of Europe's professional athletes are more active and healthier.
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